Culture minister Ed Vaizey said: ‘This brilliant scheme will create hundreds of exciting and rewarding new jobs for young school leavers in the creative sector.’
There are 300 work opportunities available at more than 100 companies including Saatchi & Saatchi, Spotify, ITV and Metro. Go to creativepioneers.co.uk for more information.
Have a look at Mike & Emma’s work online…
http://www.dandad.org/awards/student/2012/categories/5/make-your-mark
Congratulations to ex graduate Joy Ayles
www.leamorepollard.com
Congratulations to our 3rd year creatives Ashley Wilding and Daniel Davison @AshDanCreatives for winning #bjldigi the competition set by award winning local agency BJL. They have won a book crit and placement at the agency. The competition was set to all students from the North West attending the recent Digital Skills summit in Manchester last month.
2. RECOMMERCE – Exchanging, resale, trading up and trading in. Savvy consumers now have more options than ever to unlock the value in their possessions.
3. PRICE PANDEMONIUM - New technologies and services are helping consumers seek the lowest price. Social networking is enabling group purchasing and flash sales as word of great offers can be spread quickly.
4. HANDING OVER POWER - Where price is the predominant factor, we will be more willing to let intelligent agents work for us. We’re already seeing this in Sainsbury’s Brand Match promotion and the Ford Focus that can park itself!
5. SELF-CREATION – Our aspirations are changing from material consumption and ownership, to expressing oneself creatively and self-fulfilment through new and varied experiences.
6. CULT OF CELEBRITY – We are seeing the activities of the rich and famous filtering through to our lives in the form of concierge services and support of social causes.
7. DEALS ON MY BLOCK - The popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time with their mobile devices.
8. CONSUMER CONTROL – Consumers are being given more options in how they pay, when they pay and how much. We appear to be edging ever closer to a cash-less culture: Waitrose, for example, have just introduced contactless payments.
9. INSTANT TRIAL – Retailers are finding new and inventive ways to engage customers in the form of interactive installations. These fixtures can provide personal recommendations and product trial, taking shoppers on the next step towards making a purchase.
10. SOCIAL CURRENCY – It is no longer just about how much money consumers have to spend, but how far they can spread a message. Now, word of mouth and social media validation are necessary parts of a manufacturer’s marketing make-up.
11. SCREEN CULTURE - More flat surfaces are becoming screens and more screens are becoming interactive. Increasingly we will be touching them, gesturing at them and talking to them.
12. GAMIFICATION – And it’s not just for the young’uns. With the success of the Wii, gaming has become social and inclusive. Our competitive sides are emerging, motivated by rewards and incentives.
Trends act as a fantastic springboard for new and innovative thinking. They take us out of the day-to-day and get us thinking about the bigger picture and how consumers are behaving. They are something we track on an ongoing basis, so if you’d like to know more about the interesting things we’re discovering get in touch!
Sources: Trendwatching.com, Future Foundation, PSFK
Written by Jane Hazelhurst 
